Here are some things that worked for me, and now are getting business for others   

By Alan Boyer The $100K Coach

I’m sure that by now you’ve all heard how important a blog can be to your business, but I doubt you’ve heard how important other people’s blogs can be. It adds that final spurt to your blog and to your client acquisition process.  

Your Own Blog  

In marketing, it isn’t just a one step process of sending out marketing, or going networking, or whatever you do for your marketing.

It’s a process of “getting to know you, like you, and trust you . . . and finally getting to experience the results”. It’s several steps that must be designed and tweaked as you watch the clients line up at each of the steps.

Frequently, you have to take a look at which step is not passing along as many new prospects as you had expected. In other words you must measure and manage each step while watching the number of prospects going to the next step, and the next, and the next going up and up. ‘And also making sure that your marketing is in front of as many people as you need to get the right number of new clients falling out at the end of your marketing . . . EACH and EVERY WEEK.  

In other words you can design the results, the number of clients you want . . . if you are managing it that way and not do what most coaches do . . . most do Hope and Pray marketing, casting a little something out and hoping and praying that someone will call them. When no one does . . . well throw that one out and move on the to next and the next and the next as the marketing fails at each one of those.  

But your blog is just one of the steps. That’s where they “get to know you, like you, and trust you . . . and finally get to experience a taste of those results.” That’s when they WANT MORE and will call you . . . if you’ve set the blog up right and said the right things in it.  

But setting up the blog and saying the right things in your blog is another story for another time. The intent of this article is to show you how important it is to use other people’s blogs to enhance your “client acquisition” process, and your own blog results.  

Other People’s Blogs   

A blog, as I said above, is about helping people to “get to know you, like you, and trust you” which is the FIRST step in getting them ready to buy from you.

And the more people you get in front of the higher your client acquisition will be.  

Here’s a suggestion: Set up Google Alerts to alert you whenever there is news in your field, a new website comes on line, a competitor adds a new web page, a blog is turned on with your keywords in it, and lots of other ways to use it. Go to Google Alerts, sign up, give it the keywords you use on your own site, what others use to find you, and you’ll be notified any time any of these things appear, which is likely to be every day.  

When you are notified of a new blog in your field, go there. Read everything and THEN COMMENT on it. Don’t be negative even when you disagree. Always be a VALUE provider, an enhancer, not a diminisher. That doesn’t mean that you HAVE to agree with what’s being said, just be positive in your response.  

So, if you do disagree, say something like, “Have you thought about this?”. That doesn’t put down the person who said it, but it ADDS value to what they said. You will be seen as “an expert” who has a way to move the idea ahead even further rather than someone sniping the author.  

And if you do agree, be complementary. Jump in with, “Great Idea, George, that’s exactly what I help my clients to do” and here’s another idea that can take that to THE NEXT LEVEL. Always be seen as someone who TAKES EVERYONE YOU TOUCH TO THE NEXT LEVEL.   You are complementing the author, but adding more to the conversation. You have just become AN EXPERT. People are getting to know you, trust you, and like you.

Some of those who read your frequent comments on this blog will migrate to your site and may even sign up and become a follower of yours.   And that’s just one of the reasons you went to that blog.

The more blogs you comment on the more followers you will acquire.   Some blogs will be competitors. Some blogs will be someone that could become a strategic partner, sharing leads, prospects, and clients. Develop a relationship with the owner as well as gathering and sharing some traffic in both directions.

Build relationships and strategic partnerships to increase your reach.   Besides getting direct traffic to your website from those other blogs there is another strategic value . . . getting links. Every time you comment you should be getting a link back from that comment to your site.  

Every link also increases your search engine positions. Search engines keep track of those websites that have the most links. Frankly, the one with the most links . . . WINS the search engine position game. So you WANT those links. The more the better.   In any case it’s important for you to have a strategic game plan for

  1. Developing relationships with potential strategic partners, those with blogs that aren’t competitors but do have your ideal clients reading that site.
  2. Have a goal for how many new people you get to your website by leaving X number of new comments a week.
  3. Have a goal for how many new links you get every week by leaving comments on other people’s blogs. And ultimately target getting Y number of new search engine positions, and Z number of new traffic because of you leaving # new comments a week.

If you aren’t managing your total business, and your total marketing with measurable outcomes you are playing Hope and Pray business building.

You CAN actually define how many new clients you get each and every week if you DESIGN it, and then make it happen that way.

Then measure and manage for even better results each and every week.  

30 Seconds to Prospects Actually CHASING You . . . It’s Your Marketing Message   Would you like to see your marketing results LEAP UP by several times. Check out “30 Seconds to Prospects CHASING You“, an ebook that shows you how to develop a marketing message that can have prospects jumping into your shopping cart. When it comes to marketing it’s How many people get to see your marketing, and how effective your marketing message is that determine what percentage of those that see it actually respond.

You could be getting more people jumping into your shopping cart than you have now, in fact more than most small business marketers ever dare to assume is possible  

Go to http://www.100k-small-business-coach.com/sq-pg/30-seconds-ebook-sales.htm to fine tune your core 30-second elevator speech, AND how you can apply that to speeches that grab 30% of a room when you get it right.   If you fine tune the process of what you say, how you say it, and who you say it to you could end up with 30% of those you speak to showing interest and meeting with you, and buying something from you.   It all boils down to the simple marketing formula, which states that the number of leads and sales you get is dependent upon

  • (number of people who get to see you and your marketing, and need you)
  • Times
  • (Percent of those who do see you who are convinced to ask about how you can help them)
  • Equals
  • Number of leads and sales appointments you get

By the way, I just got the first steps of my new business building blog online. http://www.100k-small-business-coach.com   If you’d like to check out other ways to rapidly grow your business go to the site, and click on “blog” to see who’s saying what about growing a coaching business rapidly, check the site out regularly and sign up for the RSS feed to be notified instantly when a new idea to grow your business is posted.   http://www.100k-small-business-coach.com

 To Your Super Coach Business Building Success

Alan Boyer 

The $100K Coach

Shortcuts to your first $100K within a couple of months