Once your web site has been indexed by Google it is time to begin your off page' SEO efforts.  Basically, 'off page' SEO entails building a lot a links that point back to your web site.  Thus, they are called 'backlinks'. Quality as well as quantity is the goal here.  What you need to see your page rank rise is ... Read More

In order for the website to rank high in search engine results it is important to optimize the website code. This process is called 'On Page' SEO or Search Engine Optimization. Since Google is by far the most popular search engine in the world, I will refer to Google when it comes to search engines but the principles and practices ... Read More

You know those free giveaways you see being pushed online or that show up in your email box every few days?  The ones that are touted by the latest #1 internet marketer in the world or that promises to make you rich overnight.  They usually have names like 'Internet Marketing Dynamo!' or 'Email List Explosion!'.  And you must act know ... Read More

In order for a website to rank high in search engine results it is important to optimize the website code.  This process is called SEO or Search Engine Optimization.  Since Google is by far the most popular search engine in the world, I will refer to Google when it comes to search engines but the principles ... Read More

When linking back to your site be sure you have links coming in to as many different pages as possible.  This is called "Deep Linking".  Deep linking tells the search engines that you have lots of valuable content.   Lots of valuable content equates to a higher search ranking. Meanwhile, the opposite is also quite true.  If all your backlinks are back ... Read More

Whether technology like computers is your forte or not, it is a means to make money if you have some skills to offer in specific areas.  Many people of retirement age are intimidated by the technical aspect of an internet business.  While understandable, if you are at all familiar with surfing the internet and sending and receiving e-mail, an internet ... Read More

If you have ever thought about starting an online business you no doubt have  heard of  'Affiliate Marketing'. For newbies, it usually is the first online business option you hear about.  So, what exactly is affiliate marketing anyway and is it an viable option for you? Affiliate marketing is a marketing strategy whereby a merchant rewards one or more affiliates for ... Read More

It seems home based business opportunities are quickly catching on and becoming a viable option for more and more people every year, especially retirees.  The advantages of a home based business are evident: low cost, flexible working hours and tax benefits, to name but a few.  But these advantages have pretty much been there for many years, so why the ... Read More

Welcome to Richard Stephen.com, my new blog discussing internet marketing, niche marketing, search engine optimization and other related topics.  I started this blog to help other budding internet and niche marketing types shorten their learning curves in this highly competitive and quickly changing field.  I hope that by sharing what I learn, my successes and failures, you may also learn ... Read More